Our mission is to enrich the lives of our customers and their circle of friends and partners by offering carefully selected works of fine and applied arts, as well as product design by Croatian and European authors, through a pleasant online shopping experience.

Our wish and goal are:

  • to affirm, bring closer, and encourage a more intensive living and application of art, culture, and design in everyday life and business communication
  • to help our visitors and customers explore, liberate, inspire, reward, and motivate themselves, a loved one, a business partner, or an organization to whom they wish to gift an artistic or design piece
  • to celebrate, unite, and offer the diversity and richness of human emotion, creativity, and aesthetics
  • to support the strength, innovation, and uniqueness of artistic and design expression and creation

With the name Identities, our intention is to advocate for the sense of self — harmonious and fulfilled — both on the side of the creator and the one who enjoys the artwork. The name Identities reflects, on one hand, the diversity and uniqueness we celebrate, but also belonging, closeness, and the expression of identity tied to shared values.

We constantly search for and offer you — in collaboration with experts such as professors of art history and members of professional art and design associations — only highly acclaimed, high-quality, and valuable original works of art across all genres.

Identities is your complete destination for art and design, offering a wide spectrum of fine arts (painting and sculpture), applied arts (photography; ceramics, porcelain, and glass; toys and dolls; and art jewelry), product design objects, and unique works recognized as intangible cultural heritage by UNESCO in the Republic of Croatia.

All artistic and design works in our selection are carefully chosen to represent a fusion of aesthetics, functionality, and originality — because we believe that art and design can also be gifts that are more than just objects — they can carry a message, an emotion, and a unique artistic, but also human, value.

Identities d.o.o. brings a new approach to offering original works of art, following contemporary trends in online presentation and enabling simple and secure purchase of high-value artworks.

Our vision is a world of connected, liberated identities. We are a platform of respect, love, and beauty.